Designing a unique brand identity is very crucial for any business in today’s scenario. It is a basic requirement, not a new idea.

Generally, the main dilemma is that people get confused with the concept of brand identity. Friends, Instead of thinking about brand identity as some visual elements like website design, logo, packaging, and such things only, you should choose the right track otherwise you may lose your hard-earned money without any noticeable gain.

Let’s make it simple. Brand identity depends on a person’s recognition and perception. It is not like any government issue any Brand identity card like a PAN Card or Adhhar Card. When we find some recognized brand names like Apple, Amazon, Google – you quickly get reminded with some ideas like creative technology, personal relationship, honesty, elegance, right? This is what brand identity stands for.

What do you think? Does it exist naturally with any product? Not at all, businesses have to create it as per your own personality. In this article, we are going to discuss some aspects on which you must have consideration of an effective corporate brand identity.

It is challenging to prescribe a specific set of elements for brand identity, as each brand has its unique values. For instance, it is very important to create unique branding features for mobile apps and user interfaces for digital start-ups and companies. But here are some steps which you should remember to create your brand identity

Follow Steps For Designing Remarkable Brand Identity

However, the logo is not the only component to establish your brand identity, it is a crucial element. So, it is very important to design the logo according to the latest trends which are easily memorable and leave an impression on people’s minds for a longer period as well. The trends in logo design are varying continuously, and changing the logo periodically affects brand perception and distinctiveness.

You can make some creative changes at the necessary time for more engagement. For instance, Audi has separated the four rings in the video during the pandemic of COVID-19 telling people to stay at home and keep distancing and also, Volkswagen promoted a similar inspirational message by isolating V and W. We all know Google also make some creative modification at regular intervals. In the beginning, settle for a tested logo if you are not much clear else you may get assistance from professional logo designers for innovative ideas.

As per the different researches, it is proved that visual effects make more engagement than text content. Videos can make viewers engaging for a longer time and deliver crucial information effectively. It is advisable to promote your products and services through visual effects. Focus on creating eye-catchy videos and audio with high- quality standards. Video is an extraordinary tool to establish a distinct brand identity.

Your company website is the first place to visit by any leads and learn more about your products and services. Rather than creating a long text story and clumsy website by older graphic designs, focus on establishing dynamic and interactive websites as per the latest trends. Having a specific color in the background with specific typography should integrate with your brand image. For example, bold fonts are more suitable for a sports brand whereas cursive fonts are ideal for the salon website. I hope you understand the variation.

Have you ever think about what will happen when you had completed an outstanding business event and interact with many new personalities? How can you make to recall about you and your product? They may not remember your website and visit it after returning to their native place. Here, brochures and product catalogs can play an important role, so make sure you should have prepared promotional materials that appealing and impressive relating to your brand identity.

Keeping your customers in mind and putting yourself in customer’s shoes, you will understand how to create an engagement with the present market. Paying attention to B2B (Business to Business) and B2C (Business to Customer) are different and both are vital to consider.

Sticking to a specific design type is very important and hence, consulting at the right time is crucial for designing brand identity. As your business grows you just need to publish your ideas and schemes to your prospective clients with better engagement criteria. Including attractive designs, pictures, charts, graphs and meaningful content in the PowerPoint presentations is not enough only. A little pinch of professional touch with innovative visual effects can create a strong brand identity.

Choose Platform of Digital Marketing

Digital marketing plays a crucial role in building a corporate brand identity. As we discussed brand identity depends on people’s perception, and according to statistics, digital marketing creates 80% of this perception. Customer’s opinion towards your brand is shaped by how you are representing your brand on digital platforms and social media. Let’s get a quick idea.

Whenever people seek information regarding any services you offer or any information that you have published or posted on your blog or social media, don’t you want any notification and redirect them to your website? If you want everything to work in minimum time you can invest in Pay-per-Click (PPC) services or paid marketing campaigns, which are available on social media.

Once you get some valid exposure and traffic, you may be enhancing your websites and blog section regularly to generate organic leads without paying much for SEOs. Before investing in digital marketing you better get consult with an expert to promote your business. For instance, if you are a B2B type company then you can generate most of your traffic audience on LinkedIn.

Regularity is the Key to Success

Brand identity design should be consistent. You must assure that all the elements about your brand i.e. logo, website, color palette, visuals, design styles, must have a unique style exclusive to your brand, which sparks the consumers towards effective brand identity.

Last but not the least, with a strategic brand identity creation and delivering quality services, you can create a positive impression in today’s competitive industry.

What’s your opinion? Feel free to share it with us.